U.S. Market Entry Strategy
Market positioning, entry planning, and practical guidance for international organizations establishing a U.S. presence.
U.S. Market Entry & Modernization Advisory
Strategic Advisory for U.S. Market Expansion and Microsoft Ecosystem Transformation
My Ethos LLC helps international technology and professional services companies enter, position, and grow in the United States through go-to-market strategy, partner alignment, sales execution, and modernization advisory.
Founder & Principal
Giddy Kyriakoulis, MCP
Senior Professional Services Sales Leader
Giddy brings deep experience driving enterprise modernization, cloud transformation, and multi-million-dollar professional services engagements across the Microsoft ecosystem.
The advisory approach combines structured sales motions, executive alignment, disciplined deal execution, partner and channel orchestration, and practical U.S. market-entry guidance.
AzureDynamics 365Microsoft 365Enterprise ModernizationGTM StrategyStrategic Partnerships
Overview
Clarity and momentum for complex growth initiatives.
My Ethos LLC is a professional services sales and modernization advisory practice supporting organizations engaged in Microsoft ecosystem transformation. The practice also supports international technology and professional services companies entering and scaling in the U.S. market.
U.S.-FocusedMarket entry advisory
MicrosoftEcosystem specialization
GTMSales motion development
Partner-LedStrategic alignment
Services
Strategy aligned to execution.
Focused advisory services designed to sharpen market positioning, establish relationships, strengthen sales motions, and create a scalable path to growth.
Go-to-Market & Sales Advisory
Structured sales motions, executive alignment, opportunity strategy, and growth planning for the U.S. business environment.
Microsoft Ecosystem Modernization
Advisory support for transformation initiatives spanning Azure, Dynamics 365, Microsoft 365, cloud modernization, and AI readiness.
Strategic Partnerships
Partner and channel alignment that connects capabilities to customer needs and sustainable market opportunities.
Microsoft Ecosystem
Modernization expertise across the platform.
Supporting organizations as technology strategy, customer outcomes, partner relationships, and commercial execution converge.
AzureCloud modernization and transformation
Dynamics 365Business applications and operational transformation
Microsoft 365Modern workplace and productivity
Copilot & AIReadiness, adoption, and business value
Partner EcosystemAlignment, co-sell, and growth strategy
Professional ServicesPortfolio, selling, and engagement strategy
Industry Experience
Experience across complex markets.
Business and technology perspectives across regulated, industrial, consumer, telecom, and Microsoft ecosystem organizations.
Financial Services
Healthcare
Manufacturing
Telecommunications
Consumer Products
Microsoft ISVs
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Planning a U.S. market entry or modernization initiative?
Based in Royse City, Texas. Supporting organizations entering and growing in the United States.